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Distinguished by its updated sensor design, the Alpha a7 III Mirrorless Digital Camera from Sony is a well-rounded camera suitable for both photo and video applications in a variety of working situations. Refined for improved speed and low-light performance, the full-frame 24.2MP Exmor R BSI CMOS sensor and BIONZ X image processor pair to realize an impressive 10 fps continuous shooting rate and improved autofocus performance for faster, more reliable subject tracking along with wide frame coverage. This updated Fast Hybrid AF System employs a combination of 693 phase-detection points and 425 contrast-detection areas for quicker acquirement of focus in a variety of lighting conditions, and also maintains focus on subjects more effectively. In addition to speed and AF, the processing improvements also help to realize greater image clarity and reduced noise throughout the sensitivity range from ISO 100-51200, which can further be expanded to ISO 50-204800. Video recording capabilities have also been extended for enhanced quality when recording UHD 4K video with the full width of the full-frame sensor to minimize moiré and aliasing. Additionally, benefitting both stills and video operation, the a7 III utilizes a 5-axis SteadyShot INSIDE sensor-shift image stabilization, which is now effective to minimize the appearance of camera shake by up to 5 stops.

Beyond just updates to the imaging system, the a7 III's body design has also been revised to include a rear 3.0" 922k-dot touchscreen LCD, which has a tilting design to better support working from high and low angles. A 2.36m-dot Tru-Finder OLED EVF is also featured for bright and clear eye-level monitoring. For greater shooting flexibility, dual SD memory card slots are now featured, and a larger NP-FZ100 battery is also employed to achieve up to approximately 710 shots per charge. Suiting the camera's use in trying conditions, the magnesium-alloy chassis and weather-sealing also render the a7 III dust- and moisture-resistant.

Complementing the imaging assets, the a6300 also sports a robust magnesium alloy body that is dust- and moisture-resistant to permit working in harsh environments. The compact profile incorporates a high-resolution XGA Tru-Finder 2.36m-dot OLED electronic viewfinder for bright, clear, eye-level viewing, and this EVF features a 120 fps viewing mode for smooth tracking of fast-moving subjects. A rear 3.0" 921.6k-dot LCD monitor is also available and has a tilting design to benefit shooting from high and low working angles. Additionally, for wireless remote control over the camera, or for just sharing imagery online, built-in Wi-Fi with NFC permits linking with a mobile device for intuitive wireless control.

The white Sony Alpha a6000 Mirrorless Digital Camera is a versatile and advanced mirrorless camera featuring a 24.3MP APS-C-sized Exmor APS HD CMOS sensor and BIONZ X image processor to produce high-resolution still images and Full HD movies with marked low-light quality and sensitivity to ISO 25600. Beyond notable imaging traits, the image processor also lends itself to continuous shooting up to 11 fps and an intelligent Fast Hybrid AF system that uses both phase- and contrast-detection methods to quickly and accurately acquire focus.

For live view monitoring, image playback, and menu navigation, both a large rear monitor and detailed electronic viewfinder are available. The 3.0" 921k-dot XtraFine LCD screen features a tilting design to facilitate easier use from both high and low angles and also incorporates WhiteMagic technology for easier viewing in bright conditions. The 0.39" 1,440k-dot Tru-Finder OLED EVF offers 100% frame coverage and a refined optical design to provide a natural viewing perspective and magnification. The body design of the a6000 also houses a configurable user interface, built around several customizable buttons and two control dials, for efficient and intuitive access to frequently used camera settings. Additionally, a Multi Interface shoe is available for attaching external flashes, continuous lights, or microphones.

Built-in Wi-Fi connectivity, with support for NFC-enabled devices, is also integrated into the a6000 to support remote camera control and image sharing to linked mobile devices. In addition to these base features, with firmware version 2.0 users will have access to the XAVC S format for Full HD 1080p video at 24, 30, and 60 fps. This format will dramatically improve video quality by allowing the camera to capture images at a high bit rate of 50 Mbps, which holds more information than AVCHD for fewer artifacts. Along with this, users will be required to use Class 10 or faster SDXC memory cards with a capacity of 64GB or greater.

Included with the camera body is a Sony E-mount 16-50mm f/3.5-5.6 OSS Retractable Zoom Lens, which provides a 35mm-equivalent focal length range of 24-75mm. This range of perspectives is well-suited to everyday shooting and is further enhanced through the inclusion of Optical SteadyShot image stabilization for minimizing the appearance of camera shake. Power Zoom technology allows for electronic control over the zoom position and the inclusion of one extra-low dispersion element and four aspherical elements helps to reduce chromatic aberrations throughout the zoom range as well as contribute to high overall sharpness.

Additionally, the new camera incorporates a host of professional movie functions including the ability to record full-frame 4K video internally with full pixel readout and no pixel binning, the world’s first camera to achieve this capability. The camera's unique balance of sensitivity, control of plane of focus and incredible image quality make it an especially effective tool for videographers and filmmakers.

Also, in a first for the a7 series, the α7S II can record Full HD at 120fps at 100Mbps5 in full frame format, which can be immediately reviewed on the camera screen and eventually edited into appealing 4x/5x slow motion footage in Full HD (24p/30p) resolution.

Video functionality has been further enhanced with new picture profile settings S-Gamut3.Cine/S-Log3 and S-Gamut3/S-Log3, delivering wide dynamic range and simple color correction. The α7S II even offers impressive 14-stop latitude in the S-Log3 gamma setting, while also supporting other popular profiles for cinematographers including S-Gamut/S-Log2.

The a7S II delivers an awe-inspiring sensitivity range of ISO 50-4096001 thanks to the unique combination of its 35mm full-frame 12.2 megapixel image sensor and BIONZ X image processing engine. The sensor works to optimize the dynamic range across the entire ISO range, broadening the amount of tonal gradation in bright environments and minimizing noise in dark scenes. The BIONZ X processor features an upgraded image processing algorithm that maximizes the sensor’s capabilities overall, in particular at the mid-high end of the ISO scale, and results in extremely detailed still images and movies with minimal noise.