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The Alpha a7 Mirrorless Digital Camera with FE 28-70mm f/3.5-5.6 OSS Lens from Sony incorporates a full-frame Exmor CMOS sensor into an E-mount body thus providing the light gathering capability and detail-rich imaging of a full-frame sensor with a compact, lightweight and versatile mirrorless interchangeable lens camera system. The 24.3MP sensor enables high resolution images and low light effectiveness with its standard ISO sensitivity range of 100-25600. The new BIONX X image processor offers fast processing and operation speeds such as 5 fps burst shooting and front-end LSI (large-scale integration) improves the early stages of image processing resulting in more natural details and richer tones. 14-bit RAW output preserves the detail provided by the sensor.

An enhanced Hybrid Autofocus system combines a 117-point phase-detection AF system with a 25-point contrast-detection system for high speed and accuracy. Flexible spot focus areas in addition to multipoint, center-weighted, and zone focusing contribute to its functionality and manual focus assist can be optimized for full-frame or APS-C-format shooting zones. New Eye AF Control provides highly precise eye-detection for shots that place the focus directly on the subject's eye, even when they are partially turned away.   

Full HD 1080 video capture with 24p/60i/60p frame rates is supported in both AVCHD and MP4 codecs. Uncompressed video can be recorded off-camera via an HDMI connection, and both built-in and external stereo recording is available. HDMI and wireless output allows for viewing of still images on ultra HD 4K television. The 3.0" tiltable LCD has a 921.6k-dot resolution and WhiteMagic technology for better visibility in bright light. A high-contrast 2.4M OLED electronic viewfinder provides 100% coverage, a wide viewing angle and features the same 3-lens optical system used in the Sony a99 DSLR.

Built-in Wi-Fi and NFC capability enable easy wireless transfer of images as well as remote shutter control from smartphones and tablets. Remote Control via a USB connection enables still photo adjustment control and now includes video capture control. The Quick Navi Pro interface system makes can display all camera adjustments on the LCD for rapid setting changes when needed. 

The advanced Sony Multi-Interface shoe expands compatibility options for flash, microphone, and other accessories and, as an E-mount full-frame camera, the Alpha a7 is compatible with all present APS-C E-mount lenses in APS-C crop mode as well as new E-mount full-frame Zeiss and Sony G-series lenses. Lens mount adapters with a tripod mount are also available to use A-mount lenses on E-mount cameras, and an optional dedicated battery grip enables stable extended shooting and vertical orientation stability.

Bundled with the Alpha a7 in this kit is the new FE 28-70mm f/3.5-5.6 OSS E-mount lens. This wide-to-portrait zoom incorporates three aspherical elements and one extra-low dispersion element into its design to minimize chromatic aberrations and enhance overall image clarity. An optical SteadyShot image stabilization system has also been added to minimize the appearance of camera shake to suit working in dim lighting and with low shutter speeds. Its minimum focus distance is 11.8".

Distinguished by its updated sensor design, the Alpha a7 III Mirrorless Digital Camera from Sony is a well-rounded camera suitable for both photo and video applications in a variety of working situations. Refined for improved speed and low-light performance, the full-frame 24.2MP Exmor R BSI CMOS sensor and BIONZ X image processor pair to realize an impressive 10 fps continuous shooting rate and improved autofocus performance for faster, more reliable subject tracking along with wide frame coverage. This updated Fast Hybrid AF System employs a combination of 693 phase-detection points and 425 contrast-detection areas for quicker acquirement of focus in a variety of lighting conditions, and also maintains focus on subjects more effectively. In addition to speed and AF, the processing improvements also help to realize greater image clarity and reduced noise throughout the sensitivity range from ISO 100-51200, which can further be expanded to ISO 50-204800. Video recording capabilities have also been extended for enhanced quality when recording UHD 4K video with the full width of the full-frame sensor to minimize moiré and aliasing. Additionally, benefitting both stills and video operation, the a7 III utilizes a 5-axis SteadyShot INSIDE sensor-shift image stabilization, which is now effective to minimize the appearance of camera shake by up to 5 stops.

Beyond just updates to the imaging system, the a7 III's body design has also been revised to include a rear 3.0" 922k-dot touchscreen LCD, which has a tilting design to better support working from high and low angles. A 2.36m-dot Tru-Finder OLED EVF is also featured for bright and clear eye-level monitoring. For greater shooting flexibility, dual SD memory card slots are now featured, and a larger NP-FZ100 battery is also employed to achieve up to approximately 710 shots per charge. Suiting the camera's use in trying conditions, the magnesium-alloy chassis and weather-sealing also render the a7 III dust- and moisture-resistant.

Complementing the imaging assets, the a6300 also sports a robust magnesium alloy body that is dust- and moisture-resistant to permit working in harsh environments. The compact profile incorporates a high-resolution XGA Tru-Finder 2.36m-dot OLED electronic viewfinder for bright, clear, eye-level viewing, and this EVF features a 120 fps viewing mode for smooth tracking of fast-moving subjects. A rear 3.0" 921.6k-dot LCD monitor is also available and has a tilting design to benefit shooting from high and low working angles. Additionally, for wireless remote control over the camera, or for just sharing imagery online, built-in Wi-Fi with NFC permits linking with a mobile device for intuitive wireless control.

The white Sony Alpha a6000 Mirrorless Digital Camera is a versatile and advanced mirrorless camera featuring a 24.3MP APS-C-sized Exmor APS HD CMOS sensor and BIONZ X image processor to produce high-resolution still images and Full HD movies with marked low-light quality and sensitivity to ISO 25600. Beyond notable imaging traits, the image processor also lends itself to continuous shooting up to 11 fps and an intelligent Fast Hybrid AF system that uses both phase- and contrast-detection methods to quickly and accurately acquire focus.

For live view monitoring, image playback, and menu navigation, both a large rear monitor and detailed electronic viewfinder are available. The 3.0" 921k-dot XtraFine LCD screen features a tilting design to facilitate easier use from both high and low angles and also incorporates WhiteMagic technology for easier viewing in bright conditions. The 0.39" 1,440k-dot Tru-Finder OLED EVF offers 100% frame coverage and a refined optical design to provide a natural viewing perspective and magnification. The body design of the a6000 also houses a configurable user interface, built around several customizable buttons and two control dials, for efficient and intuitive access to frequently used camera settings. Additionally, a Multi Interface shoe is available for attaching external flashes, continuous lights, or microphones.

Built-in Wi-Fi connectivity, with support for NFC-enabled devices, is also integrated into the a6000 to support remote camera control and image sharing to linked mobile devices. In addition to these base features, with firmware version 2.0 users will have access to the XAVC S format for Full HD 1080p video at 24, 30, and 60 fps. This format will dramatically improve video quality by allowing the camera to capture images at a high bit rate of 50 Mbps, which holds more information than AVCHD for fewer artifacts. Along with this, users will be required to use Class 10 or faster SDXC memory cards with a capacity of 64GB or greater.

Included with the camera body is a Sony E-mount 16-50mm f/3.5-5.6 OSS Retractable Zoom Lens, which provides a 35mm-equivalent focal length range of 24-75mm. This range of perspectives is well-suited to everyday shooting and is further enhanced through the inclusion of Optical SteadyShot image stabilization for minimizing the appearance of camera shake. Power Zoom technology allows for electronic control over the zoom position and the inclusion of one extra-low dispersion element and four aspherical elements helps to reduce chromatic aberrations throughout the zoom range as well as contribute to high overall sharpness.